Project Management: Stakeholder vs. Shareholder

Stakeholders and shareholders, although sometimes used interchangeably, actually represent distinct perspectives within the realm of business or project management. Shareholders are individuals or entities that possess a portion of a company's stock, granting them financial ownership rights and potential dividend earnings. They predominantly focus on the company's financial performance and the returns on their investments. In contrast, stakeholders encompass a broader spectrum of individuals, groups, or entities affected by or interested in the company's operations, irrespective of direct financial ownership. This diverse category comprises employees, customers, suppliers, local communities, and more. While shareholders primarily emphasize financial gains, stakeholders hold a wide array of concerns that extend across ethical, social, environmental, and operational dimensions, underlining the significance of their involvement for overall organizational prosperity and sustainability.

By
Visual PMP Academy
,
on
September 11, 2023

Stakeholder vs. Shareholder: Overview

Stakeholders and shareholders, although sometimes used interchangeably, actually represent distinct perspectives within the realm of business or project management. Shareholders are individuals or entities that possess a portion of a company's stock, granting them financial ownership rights and potential dividend earnings. They predominantly focus on the company's financial performance and the returns on their investments. In contrast, stakeholders encompass a broader spectrum of individuals, groups, or entities affected by or interested in the company's operations, irrespective of direct financial ownership. This diverse category comprises employees, customers, suppliers, local communities, and more. While shareholders primarily emphasize financial gains, stakeholders hold a wide array of concerns that extend across ethical, social, environmental, and operational dimensions, underlining the significance of their involvement for overall organizational prosperity and sustainability.

What is a Stakeholder? (Stakeholder Definition)

A stakeholder is a person, group, or entity with a vested interest in the success and outcomes of a project, organization, or initiative. They are often influenced by or can influence the actions or operations of a company or project.

Types of Stakeholders:

Stakeholders can be classified into different types based on their level of involvement, interest, and influence. Here's a breakdown of the various types, categorized into external and internal stakeholders:

External Stakeholders:

  • Customers/Clients: These are the end-users of the organization's products or services. Their feedback and satisfaction impact the company's reputation and success.
  • Suppliers/Vendors: Suppliers provide the necessary raw materials, components, or services that enable the organization's operations and production.
  • Regulators/Government Agencies: These entities ensure that the organization adheres to legal and regulatory standards, playing a crucial role in maintaining compliance and ethical practices.
  • Local Communities: Residents living in proximity to the organization may be affected by its activities, such as noise, pollution, or employment opportunities. They may also sway company reputation if they believe the company is negatively impacting the community or is not delivering on social expectations.
  • Competitors: Other companies operating in the same market or industry, influencing market dynamics and competitive strategies.
  • Investors/Shareholders: Individuals or entities who have invested financially in the organization, holding shares and seeking returns on their investment.

Internal Stakeholders:

  • Employees: The workforce includes a range of roles, from entry-level positions to specialized experts, each contributing to the organization's daily operations.
  • Management/Executives: This group holds leadership positions, making strategic decisions, setting goals, and guiding the organization's direction.
  • Board of Directors: Comprising experienced individuals, this group oversees high-level governance, major decisions, and accountability.
  • Project Teams: Teams formed for specific projects, responsible for planning, execution, and achieving project goals.
  • Departments/Functional Units: Different departments, such as Marketing, Finance, HR, and Operations, have specialized functions that collectively contribute to the organization's success.
  • Founders/Owners: These individuals or groups established the organization and often hold a significant stake in its vision and mission.
  • Partners/Collaborators: Organizations or individuals with strategic partnerships collaborate on joint initiatives or projects, benefiting both parties.

Stakeholder Theory

Contrary to the conventional belief that corporations should primarily focus on maximizing shareholder wealth, stakeholder theory presents an alternative approach that seeks to harmonize diverse interests effectively.

Stakeholder theory, a concept in business and management, asserts that an organization's success should not be solely determined by its financial performance but should also encompass how well it manages and addresses the concerns of its various stakeholders. This theory advocates for organizations to consider the interests, needs, and expectations of all parties affected by or involved in the organization's activities, transcending the exclusive emphasis on shareholders.

The core principle of stakeholder theory is that businesses should generate value not only for their shareholders but also for a broader spectrum of stakeholders, including employees, customers, suppliers, communities, and more. This perspective underscores a company's ethical and social responsibilities, aiming to strike a balance between the diverse interests of stakeholders rather than singularly prioritizing the financial gains of shareholders. Stakeholder theory promotes the cultivation of positive relationships with stakeholders, the practice of open communication, and the consideration of long-term sustainability and societal implications in decision-making. By adopting a comprehensive approach to stakeholder concerns, organizations aspire to attain not just financial prosperity but also contribute to social and environmental well-being.

What is a Shareholder? Shareholder Definition

A shareholder is an individual, organization, or entity that holds ownership in a company by possessing shares of its stock. Shareholders typically have a financial interest in the company's success and may receive dividends and potentially benefit from capital appreciation.

Shareholder Theory

Shareholder theory contends that a company's primary duty is to generate profits and enhance shareholder wealth. This perspective suggests that decisions and actions should prioritize the interests of shareholders, with the expectation that their financial gains will contribute to the overall success and sustainability of the organization.

Shareholder Wealth Maximalization

Shareholder wealth maximization is a guiding principle in corporate finance and management that focuses on the primary objective of increasing the financial value and returns for the company's shareholders. This goal involves making strategic decisions and conducting business activities that aim to boost the stock price, generate dividends, and achieve long-term capital appreciation, ultimately benefiting those who own a stake in the company. However, within this framework, employee well-being and community contributions may not hold as much significance unless they serve as a means to further enhance shareholder value.

Problems of Shareholder Theory

Shareholder theory has faced criticism and raised several concerns due to its singular focus on maximizing shareholder wealth. The shareholder model faces two significant challenges: externalization and short-termism. The emphasis on directors and managers prioritizing maximum profits often leads to a myopic focus on daily share prices, neglecting long-term value creation. This skewed attention to share prices can divert management from adding genuine, enduring value.

The ‘Externalities’ Problem:

The "externalities" problem in shareholder theory refers to the challenge of addressing the indirect and unintended impacts that a company's activities might have on society and the environment, which are not directly reflected in financial metrics. Shareholder theory often focuses primarily on maximizing shareholder value through financial gains, which may lead companies to overlook or undervalue the broader societal and environmental consequences of their actions.

For instance, a company might increase its profits by cutting costs and reducing employee benefits, but this could negatively impact employee well-being and lead to social issues. Similarly, a business might benefit financially from environmental shortcuts, but those actions could harm the environment and the community in the long run.

The externalities problem highlights the limitations of solely relying on financial indicators to measure success. Critics argue that shareholder theory often fails to consider these external impacts, which can result in negative consequences for society, the environment, and even the company's reputation in the long term. As a response to this problem, calls for a broader consideration of corporate social responsibility and ethical considerations in business decision-making have gained momentum.

The ’Short-Termism’ Problem:

This issue in shareholder theory emphasizes a disproportionate attention to immediate financial gains, neglecting long-term sustainable growth and stakeholder interests. Maximizing shareholder wealth can lead to decisions favoring short-term metrics like quarterly earnings and stock prices, potentially undermining investments in innovation and ethical practices.

This approach can weaken a company's adaptability and compromise its long-term fundamental value, as demonstrated in instances like the recent financial crisis. While an efficient market should reflect real corporate value, instances like the recent financial crisis have shown that market prices can deviate. Prioritizing market price inadvertently compels management to increase the speculative aspect of stock prices, often at the expense of the company's long-term fundamental value. Striking a balance between short-term and long-term considerations is crucial to ensure sustainable growth aligned with broader stakeholder needs.

Main Differences Between Stakeholders and Shareholders

Let’s delve into the key distinctions between stakeholders and shareholders in the context of business and corporate governance. These differences encompass various facets, ranging from identity and role to their respective interests and influence within organizations.

Identity and Role:

Stakeholders: Stakeholders encompass a broader range of individuals, groups, or entities that are directly or indirectly affected by a company's activities, decisions, or outcomes. They can include employees, customers, suppliers, communities, regulators, and more.
Shareholders: Shareholders are individuals or entities that hold ownership shares in a company, entitling them to financial ownership and potential returns on their investments.

Interest and Involvement:

Stakeholders: Stakeholders have diverse interests beyond financial gains, such as social, environmental, and ethical concerns. Their involvement can influence various aspects of a company's operations.
Shareholders: Shareholders primarily focus on financial interests, seeking returns on their investments through dividends, capital appreciation, and stock price performance.

Relationship with the Company:

Stakeholders: Stakeholders interact with the company in multifaceted ways, ranging from customers purchasing products to communities impacted by corporate operations.
Shareholders: Shareholders' relationship is primarily financial, based on ownership of company shares and their associated financial benefits.

Influence and Decision-Making:

Stakeholders: Stakeholders can impact company decisions and strategies through their preferences, demands, and the extent of their involvement.
Shareholders: Shareholders often exercise influence through voting rights and participation in major decisions, especially in shareholder meetings.

Expectations and Accountability:

Stakeholders: Companies are increasingly expected to demonstrate responsible behavior, including addressing social and environmental concerns, to meet stakeholder expectations.
Shareholders: Shareholders generally hold companies accountable for maximizing financial returns and enhancing shareholder value.

Measures of Success:

Stakeholders: Success is gauged by factors like social impact, ethical practices, sustainability efforts, and positive community engagement.
Shareholders: Success is often measured by financial performance indicators, including revenue, profitability, and stock price performance.

Orientation and Timeframe:

Stakeholders: Stakeholder orientation takes a long-term view that integrates various interests, striving for sustainable and holistic success.
Shareholders: Shareholder orientation may emphasize short-term financial gains to meet immediate investor expectations.

Legal and Ethical Considerations:

Stakeholders: Organizations are increasingly expected to consider the interests of stakeholders in a responsible and ethical manner.
Shareholders: Legal obligations to shareholders often revolve around protecting their financial interests, ensuring transparency, and adhering to regulatory requirements.
Understanding these differences is essential for companies to navigate the complex landscape of business relationships, social responsibilities, and financial objectives.

Public Companies vs Closed Companies:

When it comes to separating private and public companies regarding their focus on shareholders and stakeholders, public companies hold a much larger, wide-ranging public significance. Consequently, focusing solely on one subset within the company would not be a justified rationale. Instead, these companies should operate with the welfare of all stakeholders in mind, transcending the exclusive pursuit of shareholder interests.

In A Nutshell

In a nutshell, stakeholders and shareholders represent distinct perspectives in the business realm. Shareholders are primarily concerned with financial ownership and returns, holding ownership shares in a company. Their primary focus revolves around financial gains, such as dividends, capital appreciation, and stock price performance. Shareholders exert influence through voting rights and participation in significant decisions, particularly in shareholder meetings. Their measures of success predominantly rely on financial performance indicators, including revenue, profitability, and stock price growth.

On the other hand, stakeholders encompass a broader spectrum of individuals, groups, or entities with diverse interests. These interests transcend mere financial gains and encompass a wide array of concerns, such as social, environmental, and ethical considerations. Stakeholders can include employees, customers, suppliers, communities, regulators, and more. They interact with the company in multifaceted ways, impacting various aspects of its operations. Stakeholders gauge success by factors like social impact, ethical practices, sustainability efforts, and positive community engagement. Their influence on a company is exerted through preferences, demands, and the extent of their involvement. Stakeholders increasingly expect companies to demonstrate responsible behavior, taking into account these broader concerns, and are instrumental in holding companies accountable for their actions in the realms of ethics, society, and the environment. Understanding these distinctions is crucial in navigating the complex landscape of business relationships, social responsibilities, and financial objectives.

Discover more with Visual PMP Academy

Discover cutting-edge project management, agile, and business analysis training through Visual PMP Academy. Explore our array of training courses directly on our website or by visiting www.avisualpmpacademy.com/our-services#Training-Courses. Dive into our specialized PMP Agile exam course that delves deep into decision-making techniques and explore our comprehensive project management certification services. For more information, reach out to us at Info@avisualpmpacademy.com or browse our website at www.avisualpmpacademy.com.

References:

Stakeholder Relationship Management: A Maturity Model for Organizational Implementation, Lynda Bourne
Beyond Shareholder Wealth Maximization, Min Yan
Project Management (All-in-One dummies 7 books in one!): Stanely E. Portny, PMP, et al.
A Guide to the Project Management Body of Knowledge (PMBOK Guide) Sixth Edition

Want to build a successful career in Project Management, Agile and Scrum? Or you need free templates, ITTO Games, or Electronic Books?

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form
Newsletter

Subscribe to our newsletter for exclusive insights, expert tips, and the latest updates. Do not miss out on the key to unlocking your PMP success – sign up today!

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form
Create a SWOT analysisGet Your Free PMP ITTO TablesGet Your PMP ITTO Game